91% of Travelers will drive 6 hours before they will pay more than $300 for an airline ticket

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Survey finds 67% will pay $200 or less

909 travelers participated in a survey launched on August 23, 2016 by Executive Travel which asked, “How much would you pay for a single airline ticket to fly on a 90 minute flight (470 miles, i.e. Omaha to Chicago) before you would consider driving 6.5 hours to the same destination?” With an overwhelming majority, 91% of participants would pay $300 or less to fly as opposed to drive that distance. 3.4% said they pay nothing and prefer to drive, 64% said they would increase spending by $200 or less, 23.4% would be willing to pay $300, while only 9% would spend $400 or above.

In a follow up question, participants were asked “How much would you pay for a family of four for airline tickets to fly on a 90 minute flight (470 miles, i.e. Omaha to Chicago) before you would consider driving 6.5 hours to the same destination.” The results nearly echoed the first question with 18.3% not paying and preferring to drive, 70.8% paying $200 or less, 8.4% paying $300 or less and 2.6% paying $400 or more.

Steve Glenn, CEO of Executive Travel commented, “Travelers today are willing to spend extra on shorter flight, but only within reason. Although flying saves tremendous time over longer distances, many don’t see saving such a short amount of time after check-n, security, boarding and taxiing, as worth more than $300. It may be slightly faster, but many travelers today see too many opportunities for delays or cancellations to risk it on such little net gain. ”

Glenn continued, “Although the economy has bounced back and is continuing to get stronger, and the price of plane tickets have dropped, the value of time is the ultimate factor in this survey.”

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