Survey finds 42% of travelers will pay extra for a better coach seat

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For Immediate  Release
Monday, February 29, 2016
For information contact:
Steve Glenn, Phone: 402.458.9849
Email: steveg@executivetravel.com

Survey finds 42% of travelers will pay extra for a better coach seat

$25 is the sweet spot that travelers are willing to pay

A new survey of business travelers authored by Executive Travel last week asked, “How much additional money will you pay to upgrade from economy to economy plus seating (4 inches of extra leg room) if you are on a 3 hour domestic flight?” Of those surveyed 42% said they would upgrade and be willing to spend $25 or more to enjoy more legroom provided by the “economy comfort” seats now being offered by many airlines. 58% of the 995 business travelers surveyed the week of February 22, 2016 said they would not pay any extra money to upgrade seats.

Steve Glenn, CEO of Executive Travel commented, “It looks like $25 is the “sweet spot” that travelers are willing to pay to upgrade their coach seat to one with more leg room. 3 out of 4 travelers who indicated they would pay to upgrade their seat to “economy comfort” said they would only pay $25 for that extra space.”

On the same survey, participants were asked “How much additional money will you pay to upgrade from economy to first class seating (4 inches of extra leg room, wider seats, food service, and advanced boarding) if you are on a 3 hour domestic flight?” 35% surveyed said they will not pay more while 20% said they would be willing to shell out $75 or more to ride in the front of the plane.

Glenn observed, “20% of travelers said they are willing to pay $75 or more to upgrade to first class for a 3 hour domestic flight. Although that number is low if you put it into perspective it means there is a lot of opportunity for airlines to generate millions of dollars in additional revenue. Using a 150 seat airplane as a model and the survey would indicate that 30 of those passengers will pay $75 or more to upgrade to first and 63 of those passengers will pay for more legroom in coach.”

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Information about Executive Travel:

Executive Travel, founded in 1986, is one of the largest and fastest growing travel management companies in the U.S. The company has been a pioneer in online travel reservations and implementing the virtual workplace.. Inc. magazine ranked Executive Travel as the fastest growing Travel Management Company in its 33nd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Executive Travel has been on the prestigious list for three consecutive years.

Executive Travel specializes in helping companies implement comprehensive travel management programs that lower the total cost of corporate travel.  Using state of the art technology combined with aggressive management systems Executive Travel has been able to enjoy strong growth throughout its 30 year history.

Executive Travel is an affiliate of BCD Travel. BCD Travel operates in more than 90 countries and is the world’s third-largest travel management company. Combining global strength with local service, BCD Travel offers an integrated technology infrastructure that provides intelligent analysis of travel data, allowing corporations to maximize the return on their travel investment.

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