Why We Built AmoreItaly.com — And Why Americans Have Been Asking for This Trip for Years 

Why We Built AmoreItaly.com — And Why Americans Have Been Asking for This Trip for Years – For the past six months I have been working on a dynamic new tour concept to set a new horizon for people who want to visit Italy. This week, Executive Travel is officially launching AmoreItaly.com, and I want to explain why we built it — because this didn’t come from a marketing brainstorm. It came from decades of listening to Americans share their points of pain after they get back from Italy. AmoreItaly.com is a private-driver, all-inclusive VIP tour for 2–6 guests. And here’s the key point: it delivers a boutique, authentic experience for about the same price as a traditional 50-person bus tour. That’s not an accident. It’s the result of designing a tour around the seven biggest pain points Americans consistently express.

The 7 Pain Points We Designed Amore Italy to Eliminate

 1. Price Matters — Even for Upscale Travelers – Private driver tours are usually 40% more expensive than bus tours. We built Amore Italy so travelers don’t have to choose between price and experience. You get a private driver, all-inclusive VIP experience — at roughly bus-tour pricing.

 2. Driving in a foreign country is stressful – ZTL zones, parking tickets, wrong turns, international driver’s licenses, GPS anxiety. With Amore Italy, you never drive. Every trip includes a professional private driver and a luxury Mercedes van.

 3. Hidden costs and constant hassle – Italy trips are famous for surprise expenses — meals, transfers, tours, tips. Amore Italy is truly all-inclusive. Lodging, meals, drinks, excursions, transportation. You can literally leave your wallet in the room. 

 4. Private Drivers Beat Bus Tours — Every Time – No one wants to be herded around Europe with 50 strangers. Amore Italy is capped at 2–6 guests traveling together — couples, friends, or families, not crowds.

 5. Americans want boutique, not big – Chain hotels and generic experiences drain the soul out of Italy. The hub of the trip is the boutique Hotel Fortebraccio in Montone, Italy — recently renovated, authentic, and four-star comfortable.

 6. Americans don’t like single supplements – Most tours punish solo travelers with expensive fees. Amore Italy gives every traveler the option of their own room without punitive single-supplement pricing.

 7. Americans hate packing and unpacking – Traditional tours have you packing and unpacking three to five times. Amore Italy is hub-and-spoke touring. You unpack once, see the best of Italy, and travel hassle-free.

Signature Experiences are the magic sauce that truly sets Amore Italy apart – Plus, they are included at no additional cost. Signature Experiences include vineyard lunches, hands-on cooking classes, hot-air balloon rides, golf excursions, Vespa and e-bike rides, truffle hunting, chef-hosted dinners, and curated wine experiences, plus spa and massage treatments designed for pure relaxation. From arrival to departure, all transportation is handled in a private luxury Mercedes vehicle with a professional driver, allowing guests to simply relax and enjoy Italy — without upgrades, add-ons, or surprise charges.

You get to see the best of Italy – Guests enjoy seven nights in Umbria at the beautifully restored boutique Hotel Fortebraccio, paired with private excursions to Rome, Florence, Assisi, Siena, Cortona and hidden gems of the Italian countryside.

AmoreItaly.com is now live – This isn’t mass tourism. It’s small-group, boutique, all-inclusive Italy — done right. AmoreItaly.com…simplified. authentic, without compromise.

P.S. If you are looking for an amazing Christmas gift for couples, anniversaries, girlfriends, and family. This is it. Call one of our friendly travel advisors today at 402-435-8888.